What Are Google Vehicle Ads And Why Are They Important?
The way people buy vehicles, as we all know, is changing. The days of customers walking past your forecourt and finding your vehicles is in decline and many customers are looking online in order to find their new vehicle. According to Google, 79% of customers find their vehicle online and 57% spend less than one month researching before purchase. Many of these customers are going to Google, 66%, to search for their next car which invariably leads to them finding results on AutoTrader, Motors etc. With Googles latest innovation, they're giving dealers the ability to promote their stock on Google itself which will stop these customers from even reaching the above 3rd party sites. If you do not promote via Google, it is likely you'll be losing business. Now more so than ever, getting in front of your customer early on is imperative if you're going to succeed and we’re here to help you do just that.
At WeAdvertiseAnyCar, we're not just another digital marketing agency. Quite the opposite – we speak your language, we believe there's a huge opportunity for dealers, and we're here to navigate the technical landscape and get you flying. In turn we’ll enable your dealership to advertise your stock to millions more potential customers by taking advantage of Google's new Vehicle Ads platform.
How We Do It
Our team brings decades of industry expertise to the table. We understand the automotive landscape inside and out, allowing us to craft targeted and effective Google vehicle ads that drive leads and therefore increase sales. Simply put us in touch with your website provider and we'll do the rest.
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Qualified Leads
Showing customers relevant cars earlier in their car buying journey helps capture them from the market.
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Cost Savings
Although a cost in itself, we're expecting the results from the vehicle ads mean you can more than proportionately reduce your spend through 3rd party aggregators.
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Time Savings
We integrate seamlessly with Google, saving you time of having to manually update lists and best represent your stock.
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No Sudden Price Hikes
Unlike some 3rd parties, price hikes within Google don't really exist. The price will only increase when competition is high for certain vehicles which we can help you navigate.
What We Do
One size doesn't fit all when it comes to digital marketing. That's why we take the time to understand your dealership's unique goals and target audience. From there, we'll develop tailored strategies designed to maximize your return on investment meaning you'll be able to reduce spend elsewhere.
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Easy Set-up
It couldn't be simpler. We work with you and your media provider to get the your ads sorted and do all the heavy lifting for you.
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Transparent Pricing
All of our prices are listed below. There are special rates available if you work with Octane Finance already however we will work with you no matter the circumstances!
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Scalable Products
We can do as much or as little as you want us to. We can tailor the spend to get the desired result for your business. We also have additional products such as photo and video packs to help put your dealership in pole position.
Packages
These are our broad packages. We offer a special price for Octane Finance dealers and can do bespoke packages on request.
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What's included?
- Google vehicle ads set up
- Google vehicle ads marketing
- Ongoing support
- Ongoing reporting
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What's included?
- Google vehicle ads set up
- Google vehicle ads marketing
- Google my business optimisation and ongoing support
- Ongoing support
- Monthly performance call
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What's included?
- Google vehicle ads set up
- Google vehicle ads marketing
- Google my business optimisation and ongoing support
- Ongoing support
- Monthly performance call
- Localised PPC ads
Are you an Octane Finance dealership?
Contact us for your exclusive price (will also offer referral).
Frequently Asked Questions
Get quick answers to common questions and find the information you need right here.
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How Do Google Vehicle Ads Work?
To show the ads on Google your stock will need to be uploaded, like with any online marketplace like Autotrader or Motors.
From here, the stock feed needs to be linked to your Google Ads account so the ads can be promoted when people search for a vehicle, for example '2017 Blue Volkswagen Golf near me'. It is important to have tracking on your website flawlessly syncing with Google else there will be inefficiencies in what you’re spending. Once a customer clicks your ad, they will be taken through to your website to view the vehicle in more detail before hopefully completing a purchase. We will look after this for you, though.
If the customer doesn't complete the deal, Google will tactically place ads on websites the user subsequently visits (retargeting) to try and entice them back to complete the deal.
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How much do I need to spend on Google Vehicle Ads?
There is no set rule for how much or how little to spend on the vehicle ads as it is very dependent on how many cars you hold in stock. Google has suggested a monthly spend of £1,000 for an 'average' car dealership.
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How many cars do I need to advertise on Google Vehicle Ads?
There is no set minimum or maximum cars needed to advertise on the platform.
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When does Google Vehicle Ads launch to all users?
There is no set date for when Google Vehicle Ads will launch to all users but we would expect this to be in Q3/Q4 of 2024. It is important to have everything ready for this date however as the early adopters will be the ones who see the most benefit.
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Why do I need to be using Google Vehicle Ads?
In the UK currently, 79% of people find their vehicle online. A typical user journey before vehicle ads was to search a generic used term which would lead to AutoTrader/Motors/CarGurus being shown. The customer would then go onto these websites and search for their used cars from there.
In the majority of these cases, the user is using Google to find other websites. By having your cars showing on Google you are stopping these potential customers from going to these sites by showing your vehicles upfront, giving you a competitive advantage over other dealerships.
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How do I get on the Beta for vehicle ads testing?
To get onto the Beta you will need to sign up above to one of the 3 packages and we will start the process of getting your dealership live.Â
Each dealer is different and has different levels of Google Ads already in place (if at all) so some may take longer as we set these up.
Enquiry Form
Please fill out the below form to register your interest and we will be in contact shortly.